:root{
  --ink:#0B0C0C; --ink2:#151616; --ink3:#1E1F1F; --lineD:#2B2D2D;
  --paper:#F4F5F4; --white:#FFFFFF; --text:#111212; --body:#3B3D3D; --mute:#6A6D6D; --muteD:#9B9E9E; --rule:#D9DBDA; --light:#DADCDB;
  --display:"Archivo","Arial Narrow",Arial,sans-serif;
  --sans:"Instrument Sans","Helvetica Neue",Arial,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,Menlo,Consolas,monospace;
  --wrap:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--ink)}
body{margin:0;background:var(--paper);color:var(--text);font:16px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:2px solid currentColor;outline-offset:3px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:clamp(16px,4vw,40px)}
.dark{background:var(--ink);color:var(--white)}
.soft{background:var(--paper)}
.light{background:var(--white)}
section{padding-block:clamp(64px,9vw,120px)}
.label{font:500 11px/1.4 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.dark .label{color:var(--muteD)}
h1,h2,h3{font-family:var(--display);font-stretch:118%;margin:0;text-wrap:balance;letter-spacing:-.01em}
h2{font-size:clamp(30px,4.2vw,50px);line-height:1.02;font-weight:700}
.lead{font-size:clamp(16px,1.6vw,19px);color:var(--mute);max-width:60ch;margin:16px 0 0}
.dark .lead{color:var(--muteD)}
.head{display:grid;gap:14px;margin-bottom:clamp(36px,5vw,56px)}
.btn{display:inline-flex;align-items:center;gap:10px;height:48px;padding:0 22px;border-radius:999px;font:600 15px var(--sans);text-decoration:none;border:1px solid transparent;cursor:pointer;transition:transform .2s,background .2s,color .2s}
.btn:hover{transform:translateY(-2px)}
.btn-w{background:var(--white);color:var(--ink)}
.btn-o{border-color:#4A4C4C;color:var(--white);background:transparent}
.btn-o:hover{border-color:var(--white)}
.btn-k{background:var(--ink);color:var(--white)}
.arrow{font-family:var(--mono)}

/* concept ribbon + nav */
.ribbon{background:#000;color:var(--muteD);font:500 11px var(--mono);letter-spacing:.1em;text-align:center;padding:8px 16px;text-transform:uppercase}
nav.top{position:sticky;top:var(--wp-admin--admin-bar--height,0px);z-index:20;background:rgba(11,12,12,.86);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--lineD);color:var(--white)}
nav.top .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;gap:16px}
.logo{font:800 15px var(--display);font-stretch:125%;letter-spacing:.06em;text-decoration:none;white-space:nowrap}
.logo span{color:var(--muteD);font-weight:500}
.links{display:flex;gap:28px;font-size:14px;color:var(--light)}
.links a{text-decoration:none}
.links a:hover{color:var(--white)}
nav .btn{height:38px;padding:0 16px;font-size:13px}
@media (max-width:860px){.links{display:none}}

/* hero */
.hero{padding-block:clamp(40px,5vw,72px) 0;overflow:hidden}
.hero-grid>div:first-child{padding-block:clamp(8px,2vw,24px) clamp(40px,5vw,64px)}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(24px,4vw,56px);align-items:center}
.hero h1{font-size:clamp(46px,7.6vw,104px);line-height:.88;font-weight:800;font-stretch:125%;text-transform:uppercase;letter-spacing:-.02em}
.hero h1{margin-left:-.055em} /* optical alignment: cancels the side-bearing of the large letters */
.hero h1 em{font-style:normal;color:transparent;-webkit-text-stroke:1.5px var(--white)}
.role{margin:26px 0 0;font:500 clamp(18px,2vw,24px) var(--sans);color:var(--light)}
.promise{max-width:48ch;color:var(--muteD);font-size:clamp(16px,1.5vw,18px);margin:12px 0 30px}
.cta{display:flex;gap:12px;flex-wrap:wrap}
.portrait{position:relative;align-self:end;justify-self:end;width:100%;max-width:440px}
.portrait img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:top;filter:grayscale(1) contrast(1.05)}
.ticket{position:absolute;left:-28px;bottom:40px;width:min(280px,80%);background:var(--white);color:var(--text);padding:16px 18px;border-radius:4px;box-shadow:0 24px 60px rgba(0,0,0,.45);font-size:13px}
.ticket .label{display:flex;justify-content:space-between;color:var(--mute);margin-bottom:10px}
.ticket b{display:block;font:700 16px var(--display);font-stretch:112%;margin-bottom:10px}
.ticket dl{margin:0;display:grid;grid-template-columns:auto 1fr;gap:6px 14px;border-top:1px solid var(--rule);padding-top:10px}
.ticket dt{font:500 10px var(--mono);letter-spacing:.1em;color:var(--mute);text-transform:uppercase;padding-top:2px}
.ticket dd{margin:0;font-weight:600}
.dot{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--text);margin-right:6px;vertical-align:1px;animation:pulse 2s infinite}
@keyframes pulse{50%{opacity:.25}}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}.portrait{max-width:420px;justify-self:start}.ticket{left:12px}.hero-grid>div:first-child{padding-bottom:8px}}

.proof{border-top:1px solid var(--lineD)}
.proof .wrap{display:grid;grid-template-columns:repeat(4,1fr)}
.stat{padding:28px 0;border-right:1px solid var(--lineD);padding-left:24px}
.stat:first-child{padding-left:0}
.stat:last-child{border-right:0}
.stat strong{display:block;font:800 clamp(30px,3.4vw,44px)/1 var(--display);font-stretch:125%;font-variant-numeric:tabular-nums}
.stat span{display:block;margin-top:8px;font-size:13px;color:var(--muteD)}
@media (max-width:700px){.proof .wrap{grid-template-columns:1fr 1fr}.stat{padding-left:0!important;border-right:0;border-bottom:1px solid var(--lineD)}}

/* services */
.svc{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.card{background:var(--white);border:1px solid var(--rule);padding:28px 24px;display:flex;flex-direction:column;gap:16px;transition:background .25s,color .25s,transform .25s;min-height:360px}
.card:hover{background:var(--ink);color:var(--white);transform:translateY(-4px)}
.card:hover p{color:var(--light)}
.card:hover .label,.card:hover li{color:var(--muteD)}
.card:hover ul{border-color:var(--lineD)}
.card h3{font-size:21px;line-height:1.1;font-weight:700}
.card p{margin:0;color:var(--body);font-size:15px}
.card ul{margin:auto 0 0;padding:16px 0 0;list-style:none;border-top:1px solid var(--rule);font:500 12px/1.9 var(--mono);color:var(--mute);letter-spacing:.02em}
.card li::before{content:"→ "}
@media (max-width:1000px){.svc{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.svc{grid-template-columns:1fr}.card{min-height:0}}

/* case study */
.case{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px)}
.case div{border-top:1px solid var(--lineD);padding-top:20px}
.case h3{font:500 11px var(--mono);letter-spacing:.14em;text-transform:uppercase;margin-bottom:12px}
.case p{margin:0;color:var(--light)}
.client{display:flex;gap:10px 28px;flex-wrap:wrap;margin-top:18px;font-size:14px;color:var(--muteD)}
.client b{color:var(--white);font-weight:600}
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:clamp(36px,5vw,56px)}
.kpi{background:var(--ink3);padding:24px}
.kpi strong{display:block;font:800 40px/1 var(--display);font-stretch:125%;font-variant-numeric:tabular-nums}
.kpi span{display:block;margin-top:10px;font-size:13px;color:var(--muteD)}
@media (max-width:860px){.case{grid-template-columns:1fr}.kpis{grid-template-columns:1fr 1fr}}

/* web builds */
.builds{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.build figure{margin:0}
.frame{background:var(--ink3);border-radius:8px 8px 0 0;height:28px;display:flex;align-items:center;gap:6px;padding:0 12px}
.frame i{width:8px;height:8px;border-radius:50%;background:#4A4C4C}
.frame span{margin-left:10px;flex:1;height:14px;border-radius:7px;background:#2A2C2C}
.shot{position:relative;overflow:hidden;aspect-ratio:16/10;background:#222}
.shot img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .6s ease}
.build:hover .shot img{transform:scale(1.04)}
.shot button{position:absolute;inset:auto 14px 14px auto;opacity:0;transform:translateY(6px);transition:.25s}
.build:hover .shot button,.shot button:focus-visible{opacity:1;transform:none}
.build figcaption{padding-top:20px;display:grid;gap:6px}
.build h3{font-size:20px;font-weight:700}
.build p{margin:0;color:var(--light);font-size:15px}
.open{background:none;border:0;color:var(--white);font:500 12px var(--mono);letter-spacing:.1em;text-transform:uppercase;padding:8px 0 0;cursor:pointer;text-align:left;justify-self:start;border-bottom:1px solid #4A4C4C}
.open:hover{border-color:var(--white)}
@media (hover:none){.shot button{opacity:1;transform:none}}
@media (max-width:900px){.builds{grid-template-columns:1fr}}

/* results */
.rows{border-top:1px solid var(--rule)}
.row{display:grid;grid-template-columns:220px 1fr 1.3fr;gap:24px;padding:26px 0;border-bottom:1px solid var(--rule);align-items:center}
.row .co b{display:block;font-weight:600}
.row .co span{font-size:13px;color:var(--mute)}
.row h3{font-size:20px;font-weight:700}
.row p{margin:0;color:var(--body)}
@media (max-width:800px){.row{grid-template-columns:1fr;gap:8px}}

/* process */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative}
.steps::before{content:"";position:absolute;left:24px;right:24px;top:24px;border-top:1px dashed #BDBFBE}
.step{position:relative}
.num{width:48px;height:48px;border-radius:50%;border:1px solid var(--ink);background:var(--white);display:grid;place-items:center;font:500 13px var(--mono);margin-bottom:22px}
.step:first-child .num{background:var(--ink);color:var(--white)}
.step h3{font-size:20px;font-weight:700;margin-bottom:8px}
.step p{margin:0;color:var(--body);font-size:15px}
.expect{margin-top:56px;background:var(--white);display:grid;grid-template-columns:200px repeat(3,1fr);gap:24px;padding:32px}
.expect h4{margin:0 0 6px;font-size:16px}
.expect p{margin:0;color:var(--mute);font-size:14px}
@media (max-width:860px){.steps{grid-template-columns:1fr 1fr}.steps::before{display:none}.expect{grid-template-columns:1fr}}
@media (max-width:480px){.steps{grid-template-columns:1fr}}

/* experience */
.xp{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,5vw,72px)}
.hire{background:var(--ink);color:var(--white);padding:32px;align-self:start;position:sticky;top:calc(96px + var(--wp-admin--admin-bar--height,0px))}
.hire p{color:var(--muteD);margin:12px 0 24px}
.hire h3{font-size:26px;line-height:1.1}
.jobs{border-top:1px solid var(--rule)}
.job{display:grid;grid-template-columns:1fr auto;gap:4px 24px;padding:20px 0;border-bottom:1px solid var(--rule)}
.job b{font-weight:600;font-size:17px}
.job span{color:var(--mute);font-size:14px}
.job time{grid-row:1/3;grid-column:2;font:500 12px var(--mono);color:var(--text);text-align:right;align-self:center;font-variant-numeric:tabular-nums}
.edu{margin-top:36px}
@media (max-width:860px){.xp{grid-template-columns:1fr}.hire{position:static}}
@media (max-width:520px){.job{grid-template-columns:1fr}.job time{grid-row:auto;grid-column:auto;text-align:left}}

/* toolkit */
.tools{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--lineD);border:1px solid var(--lineD)}
.tool{background:var(--ink);padding:26px}
.tool .label{display:flex;justify-content:space-between}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.chips span{border:1px solid #3A3C3C;border-radius:999px;padding:6px 14px;font-size:14px;transition:.2s}
.chips span:hover{background:var(--white);color:var(--ink)}
@media (max-width:860px){.tools{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.tools{grid-template-columns:1fr}}

/* contact */
.contact{padding-bottom:0}
.contact-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(24px,5vw,72px);align-items:end}
.contact h2{font-size:clamp(38px,6vw,76px);line-height:.95;font-stretch:125%;font-weight:800}
.lines{margin:36px 0 0;border-top:1px solid var(--lineD)}
.lines a,.lines div{display:grid;grid-template-columns:180px 1fr auto;gap:16px;padding:18px 0;border-bottom:1px solid var(--lineD);text-decoration:none;align-items:center}
.lines a:hover .go{transform:translateX(4px)}
.lines .label{margin:0}
.lines b{font-weight:600;font-size:17px;overflow-wrap:anywhere}
.go{font-family:var(--mono);transition:transform .2s;color:var(--muteD)}
.contact .portrait img{aspect-ratio:3/4}
@media (max-width:860px){.contact-grid{grid-template-columns:1fr}.lines a,.lines div{grid-template-columns:1fr auto}.lines .label{grid-column:1/-1}}
footer{border-top:1px solid var(--lineD);color:var(--muteD);font-size:13px}
footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-block:26px}

/* modal */
.modal[hidden]{display:none}
.modal{position:fixed;inset:0;z-index:50;background:rgba(0,0,0,.8);display:grid;place-items:center;padding:clamp(8px,3vw,40px)}
.modal .box{width:min(1240px,100%);height:min(86vh,900px);background:var(--ink2);border-radius:10px;overflow:hidden;display:flex;flex-direction:column}
.modal .bar{display:flex;align-items:center;gap:6px;padding:10px 14px;background:var(--ink3);color:var(--muteD);font:500 12px var(--mono)}
.modal .bar i{width:10px;height:10px;border-radius:50%;background:#4A4C4C}
.modal .bar span{margin-left:12px;flex:1;overflow:hidden;white-space:nowrap;text-overflow:ellipsis}
.modal .bar button{background:none;border:1px solid #4A4C4C;color:var(--white);border-radius:999px;padding:4px 14px;cursor:pointer;font:inherit}
.modal iframe{flex:1;border:0;background:#fff;width:100%}

.reveal{transition:opacity .7s ease,transform .7s ease}
.reveal.pre{opacity:.001;transform:translateY(16px)}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.reveal.pre{opacity:1;transform:none}html{scroll-behavior:auto}}

/* ---------- base (theme) ---------- */
[hidden]{display:none!important}
html{-webkit-text-size-adjust:100%}
.skip{position:absolute;left:-9999px;top:8px;z-index:100;background:var(--white);color:var(--ink);padding:10px 16px;border-radius:999px}
.skip:focus{left:16px}
.form-embed{margin-top:32px;background:var(--ink2);padding:24px;border:1px solid var(--lineD)}
.plain{padding-block:80px}
.plain .entry{max-width:720px}
nav .btn{white-space:nowrap}
@media (max-width:480px){.logo span{display:none}}
